Joe Hoke, Marketing Consultant
Lawson & Hoke
My presentation track record.
Before I became a consultant, I ran Mintz & Hoke advertising (now called Mintz + Hoke) in Connecticut. There I led presentations that won some of the most sought after advertising accounts in Connecticut and around the country.
Wins included Pratt & Whitney Aircraft Engines against Ogilvy & Mather, an international agency headquartered in New York. Plus Mohegan Sun, YoCrunch Yogurt, several divisions of Aetna Insurance and new product introductions for Lego.
To win Shaw’s Supermarkets, out of Boston, we beat 14 Boston agencies with a presentation like this:
We could have crammed the slide
with dull, complicated words like this:
Instead we just put this on the
screen and talked the rest.
Shaw’s told us the entire 16 person management team voted for us. They wanted the “jolt and break” agency.
I developed creative presentation tools and used them to win in the fiercely competitive advertising business. Now you can use them against your competition.