Joe Hoke, Marketing Consultant
Lawson & Hoke
Your audience can't hear you because they're angry at you.
The goal was simple. Get fallen-away Catholics to come back.
To do that, we had to reach folks who weren’t waking up in the morning wanting to read an ad from the Catholic Church.
But then, our client told us something extraordinary. “If you’ve fallen away from the Church that’s our fault, not yours.” I asked if he was willing to put that in writing. Then he said another extraordinary thing. “Yes.”
Our campaign led the country in results. Other regions soon adopted our advertising campaign.
The provocative creative approach generated positive media exposure in the Boston Globe and other media around the country.