Barrier 5:
People think you're something you're not.

When I ran Mintz & Hoke (now Mintz + Hoke) one of our clients,  Aetna Insurance, faced a big mindset barrier as they tried to sell math majors on the wonders of an actuarial career.

I recommended a creative strategy that combined humor with shock value to jolt students into seeing a new reality.   


Typical student reaction: “Who would believe the president of the division would appear under headline like that. They can’t be that dull and nerdy.” 

Student turnout at Aetna’s actuarial career presentations doubled.


Joe Hoke • Lawson & Hoke • (860) 693-6499 • 
©2017 Lawson & Hoke, LLC