Barrier 4:
Your competition already says it.

Rockville Bank cared about its customers and showed it in every interaction. As Rockville Bank’s creative consultant, I told them, “Lots of banks say they offer better service. You have to demonstrate it.” 

Your bank’s attitude toward its customers must come through in advertising as it does in person.

The ad broke in the fall of 2008 in the depth of what some called the worst recession in history. Other banks refused to give loans, even to qualified customers. This creative approach demonstrated Rockville Bank’s customer commitment. Other banks didn’t think this way. That was their demonstration.


Rockville Bank grew like crazy because they won against their biggest toughest competitors, including those who outspent them.


Joe Hoke • Lawson & Hoke • (860) 693-6499 • 
©2017 Lawson & Hoke, LLC