“All banks tell me they offer
great service.”


Barrier 4:
Your competition already says it.

Rockville Bank cared about its customers and showed it in every interaction. As Rockville Bank’s creative consultant, I told them, “Lots of banks say they offer better service. Your bank’s attitude toward its customers must come through in advertising as it does in person.

The ad broke in 2008, in what some called the worst recession in history. Other banks refused to give loans, even to qualified customers. Our creative approach demonstrated Rockville Bank’s customer commitment. Other banks didn’t think this way. That was their demonstration.


Rockville Bank beat their giant competitors including those those who claimed superior service.


Joe Hoke • Lawson & Hoke • (860) 693-6499 • 
©2017 Lawson & Hoke, LLC